Legal news - Jean-Philippe Chenard
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Competition and distribution
Download the White Paper – Master Franchise and International Development
Master franchising is a common business development strategy in international business. What is the Master Franchise? A franchisor grants sub-franchising rights for a specific territory to a sub-franchisor (the “master franchisee”). The master franchisee is then responsible for creating and managing additional franchises in the designated region. One of the main advantages of the master […]
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